Choose the paid job
Start with a repeated, expensive decision or handoff, not with a generic chatbot. Name the buyer, triggering event, approved inputs, useful output, accountable owner, and the measurable sign that the job is complete. If you cannot test the output, you cannot promise it responsibly.
Creators often start with the technology and end with an expensive chatbot around an undifferentiated archive. The packaging decision should follow what the customer does, what changes, and whether the product must remember, act, or control access.
Record a baseline before launch, then compare completed jobs, corrections, safe refusals, time, support load, and cost.